Uninzi lweelensi ezinemibala azivunywanga yi-FDA, kodwa iimpembelelo kunye nabathengi abaqhelekileyo bayabakhuthaza kwi-intanethi.
Ndithenge ipere yam yokuqala yeelensi ezinemibala kwivenkile yezixhobo eKoreatown. Umncedisi wevenkile waseKorea oneminyaka ephakathi uye wacenga umntu wam owayekwishumi elivisayo ukuba ahlawule i-$30 yeelensi zehazelnut eziya kundikhanyisela kwaye “ziphucule” amehlo am. Enyanisweni, akazange Akunyanzelekanga ukuba ndenze okuninzi ukundiqinisekisa.Ividiyo kaYouTube indiqinisekisile.
IiLensi zoQhagamshelwano eziMbala zoNyaka
Ngo-2010, uMichelle Phan - ngoku othathwa njengovulindlela wobuhle kuYouTube - wafaka ukuzonwabisa okubangelwa yintsholongwane kaLady Gaga kwividiyo yomculo weBad Romance. Malunga nemizuzu emithandathu kwividiyo, uPhan ngequbuliso ufaka iilensi ezingwevu ezingqukuva, kwaye uyaqhwanyaza. ngokukhawuleza njengoko amehlo akhe emile ngendlela engeyoyemvelo, efana nonodoli.ufunda i-caption kwividiyo.
I-beauty shot craze yaqala e-Asia ngaphezu kweminyaka elishumi edlulileyo, kwaye i-trend isasazeke ngokukhawuleza nge-YouTube, iiblogi kunye neeforamu ze-intanethi - zisasazeka phakathi kwabasetyhini abancinci kunye nabadlali be-cosplayers abanxiba njengabalinganiswa kwinkcubeko ye-pop. I-New York Times yapapasha ibali malunga neengozi ezisemva kweelensi ezijikelezayo ezingavunywanga yi-FDA ukunyusa amehlo.
(I-FDA ifuna ukuba ababoneleli babhalise iimveliso kwiwebhusayithi yayo phambi kokusasazwa kwezorhwebo; le yinkqubo ababoneleli baphesheya abangayihoyanga kuba ishishini labo alixhomekeke kuphela kubathengi base-US.)
Inkxalabo exhaphakileyo malunga nezi lens ezingalawulwayo ziye zaphela ngokuhamba kwexesha, kodwa nyaka ngamnye, i-FDA, i-Federal Trade Commission kunye ne-American Academy of Ophthalmology ilumkisa abathengi ukuba balumkele ukuthenga iilensi ezinemibala ngaphandle komyalelo, ngokuqhelekileyo malunga neHalloween. Balumkisa. Ngethamsanqa kum, andizange ndizilimaze kakhulu. Nangona ndandixelelwe ukuba zilungile unyaka, ndazilahla iilensi zokudibanisa emva kweenyanga ezimbalwa ngenxa yokuba zaye zomisa amehlo am kwaye. Bendibathandabuza ukusukela ngoko.
Iminyaka emibini edlulileyo ibone ukuvela kwakhona okufihlakeleyo kwiilensi ezinemibala evela kubaboneleli baphesheya abanamagama amnandi anje ngeTTD Eye, Ohmykitty4u, Uniqso kunye nePinky Paradise. iilensi, ngelixa i-Uniqso yiparadesi ye-cosplayer ekhangela iilensi ezingqukuva ezibukekayo, ezijijekileyo.
Ukusukela ngo-2019, iqonga lokuthengisa elikhethwayo ngoku yi-Instagram kune-YouTube.Ezi lensi zoqhakamshelwano azenzelwanga ubuhle be-gurus, amagcisa e-makeup, kunye ne-micro-influencers ezama ukuba ngabaphembeleli bamagama amakhulu, kodwa nomthengi wakho ophakathi.
Kwi-Instagram, abathengisi balawula inethiwekhi yamakhulu amawaka abalandeli abakhelwe kwizithuba ezixhasiweyo kunye nokuthengisa okuhambelanayo.Inkampani ifumana indlela yokuphila kunye neempembelelo zobuhle kumaqabane adibeneyo, ebanika iilensi zamahhala kunye nokukwazi ukufumana iikhomishini ngokutshintshiselana ngezithuba okanye iividiyo.
Abanye banemigangatho ekhululekileyo yobudlelwane obufanayo bempembelelo, ifuna kuphela ibhlog okanye iakhawunti ye-Instagram esebenzayo ukukhuthaza iimveliso.Kodwa ubukhulu becala, olu buhlakani kunye neemveliso zibonakala zingalawulwa kwi-intanethi, zenza imarike yasimahla apho ukuthandwa kweebrand lens zoqhagamshelwano. imisela intembeko yabathengi.
Xa uCaitlin Alexander wayeqhuba enye ibhlog yefashoni ngo-2015, watshintsha iilensi ezintlanu ezahlukeneyo veki nganye, ukusuka kumbane oluhlaza ukuya kumthubi wemostade. umbono wakhe wosuku.
Kusuku olungaphambili, wayenxibe iilensi ezipinki ezithambileyo ezivela kumthengisi waseMalaysia u-Uniqso iiyure ezisibhozo (njengesiqhelo), evuka enamehlo abuthathaka kakhulu.
IiLensi zoQhagamshelwano eziMbala zoNyaka
Lo mfana uneminyaka engama-28 ubudala ukhumbula oku: “Xa ndandikhupha ezo lens zipinki ebusuku, amehlo am ayeba luzizi,” ukhumbula oku lo mfana uneminyaka engama-28 ubudala. iiyure.”
Abantu bebala abanabungozi;iibrendi ezilawulwa ngumanyano ezifana neFreshlook, Air Optix kunye neAcuvue zifuna ummiselo ukuze uzifumane.Uqhagamshelwano oluthengiswa kubaboneleli baphesheya kolwandle alubizi kakhulu kwaye lunokuthengwa ngababini.IiLenses zithengisa ngexabiso eliphantsi njenge-$15 ngepere nganye (ngaphandle kokuthumela), kodwa amaxabiso ayahluka ixesha lokunxiba lens, ummiselo, kunye nebhrendi.
Abathengi beelensi abanomdla bathanda ukuhlanganisana kwiiforam ze-intanethi okanye iiblogi ukuze baxoxe ukuba ngabaphi abanikezeli abona bahloniphekileyo kwaye banikezela ngamaxabiso angcono.Ezinye iibrendi zilumkele iibrendi ezingangqini imimiselo yabathengi okanye ezithatha iiveki ukuthunyelwa ngenqanawa.
Sekunjalo, ingxaki ekuthengeni iilensi zokuhombisa kwi-intanethi kukuba kukho imarike enkulu kangaka ongakhetha kuyo ukuba ezinye iimveliso-ingakumbi ezo zikhoyo ngaphandle komyalelo kagqirha-azinakuvavanywa ukuba zikhuselekile ukuzisebenzisa.
Ixesha lokuposa: Apr-19-2022
